A changelog with updates will soon be available on top of this article.

Here's what you should know:

Who should learn about these changes?

  • Any Shopify merchant with customers in Europe
  • Any Shopify merchant with Facebook page admins that are based in Europe

Which countries does this include?

All of the 30 European Economic Area (EEA) countries, which includes:

  • All 27 European Union member states
  • Norway
  • Iceland
  • Liechtenstein
  • United Kingdom

Which changes can be expected?

Starting December 16, the following Maxwell features will be affected and no longer available for European Facebook users and page admins:

  • Coupon Popup
  • Checkbox

Facebook is working on restoring their Send to Messenger and Checkbox plugin. Further updates will be posted in this article.

What are the possible workarounds that I can use?

You can still generate contacts with our Messenger chat plugin and send automated messages:

  • Welcome message
  • Cart recovery messages
  • Shipping notifications
  • Broadcast campaigns

What does this mean for Maxwell's plans?

Overall, you can still use your most favorite features including our Chat Plugins, Facebook Ads, and Automated Campaigns. Stay tuned as we're updating our Shopify app with alternative Growth Tools and continue on our mission to simplify marketing for Shopify entrepreneurs.

Want to learn more about the latest Messenger & Privacy updates? Check out this Facebook FAQ or reach out to us on the support chat with questions.

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